We launched a bootstrapped guerrilla campaign built on one simple truth. There is a better way to find a tutor.

It started on the streets with a small sticker and a QR code leading to AlGooru. The team placed it over the illegal tutor flyers found across neighborhoods, sparking curiosity and conversation.

That street awareness fueled a full 360 push across social platforms, outdoor placements and digital touchpoints. The result was powerful. Leads surged 130%, and average order value climbed 65%.