The explainer video, Not the Usual Tutor, was born from a winning insight. A previous creative urged parents to learn with a great tutor, so we pushed that idea further.

We showed how AlGooru tutors stand apart and why they are anything but ordinary. The video sat on our homepage, guiding parents and students through what makes our service different.

It worked. Buying time dropped by 15 percent and the view rate reached 54.7 percent, proving the message resonated and built trust fast.